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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California)
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California)
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
222 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 1998 |
| ISBN13 | 9781841120638 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 240 |
| Dimensiones | 136 × 235 × 13 mm · 348 g |