Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California) - Libros - John Wiley and Sons Ltd - 9781841120638 - 1 de agosto de 1998
En caso de que portada y título no coincidan, el título será el correcto

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Precio
$ 20,49
sin IVA

Pedido desde almacén remoto

Entrega prevista 18 - 30 de jun.
Añadir a tu lista de deseos de iMusic

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.


222 pages, illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 1 de agosto de 1998
ISBN13 9781841120638
Editores John Wiley and Sons Ltd
Páginas 240
Dimensiones 136 × 235 × 13 mm   ·   348 g

Mere med samme udgiver