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Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses - China in the 21st Century Maggie Ying Jiang
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Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses - China in the 21st Century
Maggie Ying Jiang
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
250 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de mayo de 2024 |
| ISBN13 | 9781839982859 |
| Editores | Anthem Press |
| Páginas | 174 |
| Dimensiones | 237 × 159 × 20 mm · 412 g |
| Lengua | Inglés |
