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New Perspectives on Critical Marketing and Consumer Society Elaine L. Ritch
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New Perspectives on Critical Marketing and Consumer Society
Elaine L. Ritch
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
252 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2021 |
| ISBN13 | 9781839095573 |
| Editores | Emerald Publishing Limited |
| Páginas | 252 |
| Dimensiones | 320 × 171 × 18 mm · 452 g |
| Lengua | Inglés |
| Editor | McColl, Julie (UK) |
| Editor | Ritch, Elaine L (Glasgow Caledonian University, UK) |
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