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Sport Business in Leading Economies Professor Haiyan Huang-Professor John Nauright-Pro
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Sport Business in Leading Economies
Professor Haiyan Huang-Professor John Nauright-Pro
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
544 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de noviembre de 2019 |
| ISBN13 | 9781838679231 |
| Editores | Emerald Publishing Limited |
| Páginas | 544 |
| Dimensiones | 147 × 226 × 32 mm · 788 g |
| Lengua | Inglés |
| Editor | Huang, Professor Haiyan (Shanghai University of Sport, China) |
| Editor | Nauright, Professor John (University of North Texas, USA) |
| Editor | Zhang, Professor James J. (University of Georgia, USA) |
