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Strategic Marketing Management in Asia: Case Studies and Lessons across Industries 2.º edición
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Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de abril de 2026 |
| ISBN13 | 9781837530496 |
| Editores | Emerald Publishing Limited |
| Páginas | 312 |
| Dimensiones | 159 × 237 × 23 mm · 560 g |
| Lengua | Inglés |
| Editor | Andaleeb, Syed Saad (Pennsylvania State University, USA) |
| Editor | Hasan, Khalid (ResInt Canada, Canada) |
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