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The Role of AI in Consumer Decision-Making - Managing Innovation in Business Strategy, Marketing and Finance Rizzo, Cristian (University of Turin, Italy)
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The Role of AI in Consumer Decision-Making - Managing Innovation in Business Strategy, Marketing and Finance
Rizzo, Cristian (University of Turin, Italy)
Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 17 de septiembre de 2026 |
| ISBN13 | 9781837422890 |
| Editores | Emerald Publishing Limited |
| Páginas | 112 |
| Dimensiones | 152 × 229 × 15 mm · 273 g (Peso (estimado)) |
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