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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de mayo de 2026 |
| ISBN13 | 9781837087136 |
| Editores | Emerald Publishing Limited |
| Páginas | 256 |
| Dimensiones | 152 × 229 × 18 mm · 446 g |
| Lengua | Inglés |
| Editor | Dadwal, Sumesh (London South Bank University, UK) |
| Editor | Kumar, Pawan (Lovely Professional University, India) |
| Editor | Tiwari, Arpit (Lovely Professional University, India) |
| Editor | Verma, Rajesh (Lovely Professional University, India) |
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