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Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization Arabinda Bhandari-Samant Shant Priya-Sajal Kabiraj
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Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Arabinda Bhandari-Samant Shant Priya-Sajal Kabiraj
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2025 |
| ISBN13 | 9781835494196 |
| Editores | Emerald Publishing Limited |
| Páginas | 248 |
| Dimensiones | 238 × 158 × 21 mm · 478 g |
| Editor | Bhandari, Arabinda (Sarala Birla University, India) |
| Editor | Kabiraj, Sajal (LAB University of Applied Sciences, Finland) |
| Editor | Priya, Samant Shant (Lal Bahadur Shastri Institute of Management, India) |
| Editor | Sinha, Mudita (Christ University, India) |
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