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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World Nripendra Singh-S. L. Gupta-Pooja Kansra
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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World
Nripendra Singh-S. L. Gupta-Pooja Kansra
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de mayo de 2024 |
| ISBN13 | 9781835492734 |
| Editores | Emerald Publishing Limited |
| Páginas | 248 |
| Dimensiones | 237 × 158 × 20 mm · 480 g |
| Editor | Gupta, S.L. (BIT Noida Campus, India) |
| Editor | Kansra, Pooja (Lovely Professional University, India) |
| Editor | Singh, Nripendra (Pennsylvania Western University, USA) |
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