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Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
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Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Corporate branding, identity, image and reputation have become increasingly important in academic research and management practice. This work provides a comprehensive overview of current and future trends in corporate branding, identity, image, and reputation.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de mayo de 2026 |
| ISBN13 | 9781835490105 |
| Editores | Emerald Publishing Limited |
| Páginas | 280 |
| Dimensiones | 160 × 238 × 20 mm · 524 g |
| Lengua | Inglés |
| Editor | Dennis, Charles (Newcastle University, UK) |
| Editor | Foroudi, Pantea (Brunel Business School, London, UK) |
| Editor | Melewar, T C (Middlesex University London, UK) |
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