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Market Grooming: The Dark Side of AI Marketing Hamid Jahankhani-Sumesh Dadwal-Kenneth Revett
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Market Grooming: The Dark Side of AI Marketing
Hamid Jahankhani-Sumesh Dadwal-Kenneth Revett
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
360 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de noviembre de 2024 |
| ISBN13 | 9781835490020 |
| Editores | Emerald Publishing Limited |
| Páginas | 328 |
| Dimensiones | 159 × 237 × 24 mm · 586 g |
| Editor | Dadwal, Sumesh S. (London South Bank University, UK) |
| Editor | Jahankhani, Hamid (Northumbria Univerity London, UK) |
| Editor | Revett, Kenneth (Champlain College, USA) |
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