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Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia - Anthropology of Media Julian Hopkins
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Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia - Anthropology of Media
Julian Hopkins
Combining theoretical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers. It tracks the transformation of personal blogs, which attracted readers with spontaneous, authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de agosto de 2026 |
| ISBN13 | 9781807581039 |
| Editores | Berghahn Books |
| Páginas | 236 |
| Dimensiones | 150 × 220 × 10 mm · 322 g |
