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Global Marketing in Times of Disruption - Review of Marketing Research Kelly Hewett-Yuliya Strizhakova
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Global Marketing in Times of Disruption - Review of Marketing Research
Kelly Hewett-Yuliya Strizhakova
Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics and consumer behaviour.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de diciembre de 2025 |
| ISBN13 | 9781805922513 |
| Editores | Emerald Publishing Limited |
| Páginas | 176 |
| Dimensiones | 158 × 238 × 16 mm · 376 g |
| Lengua | Inglés |
| Editor | Hewett, Kelly (Colorado State University, USA) |
| Editor | Strizhakova, Yuliya (Rutgers University, USA) |
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