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Online Reputation Management in Destination and Hospitality: What We Know, What We Need To Know
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Online Reputation Management in Destination and Hospitality: What We Know, What We Need To Know
Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.
320 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de febrero de 2023 |
| ISBN13 | 9781803823768 |
| Editores | Emerald Publishing Limited |
| Páginas | 256 |
| Dimensiones | 238 × 159 × 20 mm · 480 g |
| Lengua | Inglés |
| Editor | Kvitkova, Zuzana (Prague University of Economics and Business, Czech Republic) |
| Editor | Makovnik, Tomas (Matej Bel University, Slovakia) |
| Editor | Rialti, Riccardo (University of Florence, Italy) |
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