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The Vulnerable Consumer: Beyond the Poor and the Elderly - Review of Marketing Research Angela Y. Lee
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The Vulnerable Consumer: Beyond the Poor and the Elderly - Review of Marketing Research
Angela Y. Lee
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
224 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de junio de 2024 |
| ISBN13 | 9781802629569 |
| Editores | Emerald Publishing Limited |
| Páginas | 200 |
| Dimensiones | 159 × 237 × 17 mm · 416 g |
| Lengua | Inglés |
| Editor | Lee, Angela Y. (Northwestern University, USA) |
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