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Products for Conscious Consumers: Developing, Marketing and Selling Ethical Products Kemi Ogunyemi
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Products for Conscious Consumers: Developing, Marketing and Selling Ethical Products
Kemi Ogunyemi
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
296 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de julio de 2022 |
| ISBN13 | 9781802628388 |
| Editores | Emerald Publishing Limited |
| Páginas | 264 |
| Dimensiones | 160 × 239 × 24 mm · 538 g |
| Lengua | Inglés |
| Editor | Burgal, Vanessa (Pan-Atlantic University, Nigeria) |
| Editor | Ogunyemi, Kemi (Pan-Atlantic University, Nigeria) |
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