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Gamechangers and Rainmakers: How Sport Became Big Business David Stubley
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Gamechangers and Rainmakers: How Sport Became Big Business
David Stubley
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail.
288 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de enero de 2025 |
| ISBN13 | 9781801509305 |
| Editores | Pitch Publishing Ltd |
| Páginas | 288 |
| Dimensiones | 215 × 138 × 24 mm · 316 g |
| Lengua | Inglés |
