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The Creation of an Avant-Garde Brand: Heiner Mueller’s Self-Presentation in the German Public Sphere - German Life & Civilization Jens Pohlmann New edition
The Creation of an Avant-Garde Brand: Heiner Mueller’s Self-Presentation in the German Public Sphere - German Life & Civilization
Jens Pohlmann
This book examines how the author Heiner Müller adopted branding strategies to present himself in the public sphere, investigating the impact that this had on his public persona. This study analyzes the self-presentation and promotion of an adversarial author who drew on the ideals of the avant-garde and the artistic critique of capitalism.
198 pages, 9 Illustrations, unspecified
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de agosto de 2023 |
| ISBN13 | 9781800798922 |
| Editores | Peter Lang International Academic Publis |
| Páginas | 198 |
| Dimensiones | 230 × 152 × 14 mm · 310 g |
| Lengua | Inglés |
| Editor de series | Imbrigotta, Kristopher |
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