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Retail Marketing Communication and the Consumer Behaviour of Selected Generations Alena Kusa New edition
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Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Alena Kusa
The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.
194 pages, 91 Illustrations, unspecified
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de agosto de 2022 |
| ISBN13 | 9781800798557 |
| Editores | Peter Lang International Academic Publis |
| Páginas | 194 |
| Dimensiones | 150 × 220 × 20 mm · 449 g |
| Lengua | Inglés |
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