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Tourism Marketing in East and Southeast Asia - CABI Regional Tourism Series Dimitrios Stylidis-Kim-Jungkeun Kim
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Tourism Marketing in East and Southeast Asia - CABI Regional Tourism Series
Dimitrios Stylidis-Kim-Jungkeun Kim
This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.
208 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de enero de 2023 |
| ISBN13 | 9781800622142 |
| Editores | CABI Publishing |
| Páginas | 240 |
| Dimensiones | 252 × 178 × 19 mm · 742 g |
| Lengua | Inglés |
| Editor | Kim, Dr Jungkeun (Texas A&M University, USA) |
| Editor | Kim, Prof Seongseop (Sam) (The Hong Kong Polytechnic University) |
| Editor | Stylidis, Dimitrios (Associate Professor in Tourism Marketing, Department of Management Science & Technology, Democritus University of Thrace, Kavala, Greece) |
