Tourism Marketing in East and Southeast Asia - CABI Regional Tourism Series - Dimitrios Stylidis-Kim-Jungkeun Kim - Libros - CABI Publishing - 9781800622142 - 4 de enero de 2023
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Tourism Marketing in East and Southeast Asia - CABI Regional Tourism Series

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This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.


208 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 4 de enero de 2023
ISBN13 9781800622142
Editores CABI Publishing
Páginas 240
Dimensiones 252 × 178 × 19 mm   ·   742 g
Lengua Inglés  
Editor Kim, Dr Jungkeun (Auckland University of Technology, New Zealand)
Editor Kim, Prof Seongseop (Sam) (The Hong Kong Polytechnic University)
Editor Stylidis, Dimitrios (Associate Professor in Tourism Marketing, Department of Management Science & Technology, Democritus University of Thrace, Kavala, Greece)

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