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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms.
325 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de marzo de 2022 |
| ISBN13 | 9781799891802 |
| Editores | IGI Global |
| Páginas | 325 |
| Dimensiones | 150 × 220 × 10 mm · 861 g |
| Lengua | Inglés |
| Editor | Proenca, Joao F. |
| Editor | Rodrigues, Maria Antonia |