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Handbook of Research on Future Policies and Strategies for Nation Branding
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Handbook of Research on Future Policies and Strategies for Nation Branding
Discusses how nation branding works to benefit the function and mission of nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. Chapters outline the given situation of nations and the nature and implications of the brand that is required.
315 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de junio de 2021 |
| ISBN13 | 9781799875338 |
| Editores | IGI Global |
| Páginas | 400 |
| Dimensiones | 292 × 225 × 29 mm · 1,24 kg |
| Lengua | Inglés |
| Editor | Komodromos, Marcos |
| Editor | Masouras, Andreas |
| Editor | Pistikou, Victoria |
