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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed.
315 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de junio de 2021 |
| ISBN13 | 9781799872634 |
| Editores | IGI Global |
| Páginas | 315 |
| Dimensiones | 150 × 220 × 20 mm · 875 g |
| Lengua | Inglés |
| Editor | Pereira, Ines |
| Editor | Santos, Jose Duarte |
