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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting changes in consumer behaviour and shopping destinations and new technologies. The book features research on topics such as consumer dynamics, experimental marketing, and retail technology.
325 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de febrero de 2020 |
| ISBN13 | 9781799822202 |
| Editores | IGI Global |
| Páginas | 325 |
| Dimensiones | 150 × 220 × 20 mm · 997 g |
| Lengua | Inglés |
| Editor | Elmashhara, Maher Georges |
| Editor | Soares, Ana Maria |
