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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.
400 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de diciembre de 2019 |
| ISBN13 | 9781799819479 |
| Editores | Business Science Reference |
| Páginas | 400 |
| Dimensiones | 290 × 225 × 34 mm · 1,53 kg |
| Lengua | Inglés |
| Editor | Almeida, Claudia Ribeiro de |
| Editor | Fernandes, Paula Odete |
| Editor | Ramos, Celia M.Q. |