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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.
400 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de octubre de 2019 |
| ISBN13 | 9781799814122 |
| Editores | Business Science Reference |
| Páginas | 400 |
| Dimensiones | 150 × 220 × 20 mm · 1,67 kg |
| Lengua | Inglés |
| Editor | Druica, Elena |
| Editor | Musso, Fabio |
