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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. Coverage includes digital advertising, consumer behaviour, and e-commerce.
370 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de septiembre de 2019 |
| Fecha de lanzamiento original | 2020 |
| ISBN13 | 9781799800354 |
| Editores | IGI Global |
| Páginas | 370 |
| Dimensiones | 150 × 220 × 20 mm · 1,25 kg |
| Lengua | Inglés |
| Editor | Meral, Yurdagul |