Edson Zogbi

Creativity Edson Zogbi

This book is the result of more than 30 years of researching, practicing and teaching creativity and innovation in universities, companies and other institutions, a period during which the author saw many people changing, each in his own way, but all without exception became more loose, light, animated and prone to solve problems or pursue their goals, and with above average results!For your own use, to study the subject, or to teach other people, the synthetic, simple and practical content deposited here will be very useful. Just put it into practice, in your daily life, whether at work or at leisure, there are no limits, creativity will be present in your small or large acts from now on. Be prepared to, in a short time, become another person. No, do not be scared! Your base person will continue to exist, but by reading and applying the concepts in this book you will certainly change, and for the better, with regard to creativity and innovation. The side effects will be: more happiness, more freedom, more achievements and more opportunities, personal and professional. Is the promise high? Judge after devouring each page and then training. That's right, creativity is training, and the more we train, the more we become creative, to the point that you will no longer notice how it happened and already incorporated a behavior different from your current one, but containing it. Have a good time!ApplicationBook for students and professionals in communication, advertising and marketing and administration. Basic reading for the discipline Creativity of undergraduate and postgraduate courses in Advertising and Marketing, as well as for innovation courses in administration courses.