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Writing for Public Relations and Strategic Communication William Thompson
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Writing for Public Relations and Strategic Communication
William Thompson
Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.
442 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de agosto de 2021 |
| ISBN13 | 9781793511881 |
| Editores | Cognella, Inc |
| Páginas | 442 |
| Dimensiones | 150 × 220 × 10 mm · 875 g |
| Lengua | Inglés |
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