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Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success Victoria L. Crittenden
Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success
Victoria L. Crittenden
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
312 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de septiembre de 2019 |
| ISBN13 | 9781789732900 |
| Editores | Emerald Publishing Limited |
| Páginas | 312 |
| Dimensiones | 238 × 160 × 24 mm · 605 g |
| Lengua | Inglés |
| Editor | Crittenden, Victoria L. (Babson College, USA) |