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Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data Navarro-Meneses, Dr Francisco (Universidad Nebrija, Spain)
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Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data
Navarro-Meneses, Dr Francisco (Universidad Nebrija, Spain)
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.
280 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de abril de 2023 |
| ISBN13 | 9781789249316 |
| Editores | CABI Publishing |
| Páginas | 360 |
| Dimensiones | 173 × 243 × 21 mm · 904 g |
| Lengua | Inglés |
