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Events as a Strategic Marketing Tool Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) 2.º edición
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Events as a Strategic Marketing Tool
Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands)
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de marzo de 2020 |
| ISBN13 | 9781789242300 |
| Editores | CABI Publishing |
| Páginas | 256 |
| Dimensiones | 190 × 247 × 12 mm · 622 g |
