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The Branding of Tourist Destinations: Theoretical and Empirical Insights
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The Branding of Tourist Destinations: Theoretical and Empirical Insights
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
264 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de diciembre de 2018 |
| ISBN13 | 9781787693746 |
| Editores | Emerald Publishing Limited |
| Páginas | 264 |
| Dimensiones | 237 × 160 × 22 mm · 538 g |
| Lengua | Inglés |
| Editor | Camilleri, Mark Anthony (University of Malta, Malta) |
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