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Marketing in a Digital World - Review of Marketing Research Aric Rindfleisch
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Marketing in a Digital World - Review of Marketing Research
Aric Rindfleisch
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
248 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de septiembre de 2019 |
| ISBN13 | 9781787563407 |
| Editores | Emerald Publishing Limited |
| Páginas | 248 |
| Dimensiones | 237 × 159 × 14 mm · 478 g |
| Lengua | Inglés |
| Editor | Malter, Alan J. (University of Illinois, USA) |
| Editor | Rindfleisch, Aric (University of Illinois, USA) |
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