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Developing Insights on Branding in the B2B Context: Case Studies from Business Practice Nikolina Koporcic
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Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Nikolina Koporcic
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
264 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de agosto de 2018 |
| ISBN13 | 9781787562769 |
| Editores | Emerald Publishing Limited |
| Páginas | 264 |
| Dimensiones | 239 × 161 × 22 mm · 496 g |
| Lengua | Inglés |
| Editor | Ivanova-Gongne, Maria (School of Business and Economics, Turku, Finland) |
| Editor | Koporcic, Nikolina (School of Business and Economics, Turku, Finland) |
| Editor | Nystrom, Anna-Greta (School of Business and Economics, Turku, Finland) |
| Editor | Tornroos, Jan-Ake (School of Business and Economics, Turku, Finland) |
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