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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges Per Andersson
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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
Per Andersson
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de mayo de 2018 |
| ISBN13 | 9781787549692 |
| Editores | Emerald Publishing Limited |
| Páginas | 368 |
| Dimensiones | 176 × 247 × 26 mm · 728 g |
| Lengua | Inglés |
| Editor | Andersson, Per (Stockholm School of Economics, Sweden) |
| Editor | Axelsson, Bjorn (Stockholm School of Economics, Sweden) |
| Editor | Rosenqvist, Christopher (Stockholm School of Economics, Sweden) |
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