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Continuing to Broaden the Marketing Concept - Review of Marketing Research
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Continuing to Broaden the Marketing Concept - Review of Marketing Research
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
328 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de septiembre de 2020 |
| ISBN13 | 9781787548251 |
| Editores | Emerald Publishing Limited |
| Páginas | 328 |
| Dimensiones | 238 × 162 × 26 mm · 594 g |
| Lengua | Inglés |
| Editor | Iacobucci, Dawn (Vanderbilt University, USA) |
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