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Qualitative Consumer Research - Review of Marketing Research Russell W. Belk
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Qualitative Consumer Research - Review of Marketing Research
Russell W. Belk
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
296 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de agosto de 2017 |
| ISBN13 | 9781787144927 |
| Editores | Emerald Publishing Limited |
| Páginas | 296 |
| Dimensiones | 238 × 161 × 21 mm · 582 g |
| Lengua | Inglés |
| Editor de series | Malhotra, Naresh K. (Georgia Institute of Technology, USA) |
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