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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities Charles Mcintyre
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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities
Charles Mcintyre
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de diciembre de 2016 |
| ISBN13 | 9781786354563 |
| Editores | Emerald Publishing Limited |
| Páginas | 272 |
| Dimensiones | 298 × 162 × 21 mm · 560 g |
| Lengua | Inglés |
| Editor | Dennis, Charles (Middlesex University London, UK) |
| Editor | McIntyre, Charles (Bournemouth University, UK) |
| Editor | Melewar, T C (Middlesex University Business School, UK) |
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