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The Handbook of Managing and Marketing Tourism Experiences Marios Sotiriadis
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The Handbook of Managing and Marketing Tourism Experiences
Marios Sotiriadis
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
480 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de noviembre de 2016 |
| ISBN13 | 9781786352903 |
| Editores | Emerald Publishing Limited |
| Páginas | 584 |
| Dimensiones | 179 × 232 × 38 mm · 985 g |
| Lengua | Inglés |
| Editor | Gursoy, Dogan (Washington State University, USA) |
| Editor | Sotiriadis, Marios (University of South Africa, Pretoria, South Africa) |
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