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New Perspectives in Marketing by Word-of-Mouth - Emerald Gems Emerald Group Publishing Limited
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New Perspectives in Marketing by Word-of-Mouth - Emerald Gems
Emerald Group Publishing Limited
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
200 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de octubre de 2015 |
| ISBN13 | 9781785608193 |
| Editores | Emerald Publishing Limited |
| Páginas | 200 |
| Dimensiones | 240 × 167 × 11 mm · 359 g |
| Lengua | Inglés |
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