Recomienda este artículo a tus amigos:
Advertising in New Formats and Media: Current Research and Implications for Marketers Patrick De Pelsmacker
Precio
$ 211,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 22 de jun. - 3 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Advertising in New Formats and Media: Current Research and Implications for Marketers
Patrick De Pelsmacker
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.
432 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de marzo de 2016 |
| ISBN13 | 9781785603136 |
| Editores | Emerald Publishing Limited |
| Páginas | 432 |
| Dimensiones | 237 × 162 × 28 mm · 773 g |
| Lengua | Inglés |
| Editor | Pelsmacker, Patrick (University of Antwerp, Belgium) |
Mere med samme udgiver
![Cover for Guthrie, Kathy L. (Florida State University, USA) · The Role of Leadership Educators: Transforming Learning (Second Edition) - Contemporary Perspectives on Leadership Learning (Hardcover Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/967/9781806867967.jpg?guthrie-kathy-l-florida-state-university-usa-2026-the-role-of-leadership-educators-transforming-learning-second-edition-contemporary-perspectives-on-leadership-learning-hardcover-book&class=scaled&v=1779111158)
Ver todo de Patrick De Pelsmacker ( Ej. Paperback Book , Book y Hardcover Book )