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International Marketing in the Fast Changing World - Advances in International Marketing Shaoming Zou
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International Marketing in the Fast Changing World - Advances in International Marketing
Shaoming Zou
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
304 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de noviembre de 2015 |
| ISBN13 | 9781785602337 |
| Editores | Emerald Publishing Limited |
| Páginas | 304 |
| Dimensiones | 236 × 161 × 29 mm · 596 g |
| Lengua | Inglés |
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