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The Anatomy of Humbug: How to Think Differently About Advertising Paul Feldwick
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The Anatomy of Humbug: How to Think Differently About Advertising
Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
256 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de febrero de 2015 |
| ISBN13 | 9781784621926 |
| Editores | Troubador Publishing |
| Páginas | 256 |
| Dimensiones | 144 × 219 × 23 mm · 392 g |
| Lengua | Inglés |
