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Consumer Culture Theory - Research in Consumer Behavior John Schouten
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Consumer Culture Theory - Research in Consumer Behavior
John Schouten
Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
350 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de noviembre de 2014 |
| ISBN13 | 9781784411589 |
| Editores | Emerald Publishing Limited |
| Páginas | 350 |
| Dimensiones | 156 × 236 × 27 mm · 571 g |
| Lengua | Inglés |
| Editor | Belk, Russell W. |
| Editor | Martin, Diane |
| Editor | Schouten, John |
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