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Global Fashion Brands: Style, Luxury and History Joseph H Hancock II
Global Fashion Brands: Style, Luxury and History
Joseph H Hancock II
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
295 pages, 50 colour plates
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de agosto de 2014 |
| ISBN13 | 9781783203574 |
| Editores | Intellect |
| Género | Interdisciplinary Studies > Pop Culture |
| Páginas | 295 |
| Dimensiones | 170 × 230 × 16 mm · 548 g |
| Lengua | Inglés |
| Editor | Hancock II, Joseph H. (Drexel University, USA) |
| Editor | Manlow, Veronica (Brooklyn College, USA) |
| Editor | Muratovski, Doctor Gjoko (University of Cincinnati) |
| Editor | Peirson-Smith, Anne (Northumbria University, UK) |