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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing - Advances in International Marketing Scott Swan
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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing - Advances in International Marketing
Scott Swan
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
350 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de septiembre de 2012 |
| ISBN13 | 9781781900161 |
| Editores | Emerald Publishing Limited |
| Páginas | 350 |
| Dimensiones | 158 × 233 × 33 mm · 705 g |
| Lengua | Inglés |
| Editor de series | Zou, Shaoming |
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