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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction Leigh Caldwell
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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction
Leigh Caldwell
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
248 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de septiembre de 2022 |
| Fecha de lanzamiento original | 2012 |
| ISBN13 | 9781780590073 |
| Editores | Hodder & Stoughton |
| Páginas | 248 |
| Dimensiones | 168 × 217 × 12 mm · 249 g |
