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Toward a Better Understanding of the Role of Value in Markets and Marketing - Review of Marketing Research
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Toward a Better Understanding of the Role of Value in Markets and Marketing - Review of Marketing Research
This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
275 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de junio de 2012 |
| ISBN13 | 9781780529127 |
| Editores | Emerald Publishing Limited |
| Páginas | 275 |
| Dimensiones | 160 × 230 × 26 mm · 573 g |
| Lengua | Inglés |
| Editor de series | Malhotra, Naresh K. |
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