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Strategic Marketing in Tourism Services Rodoula H Tsiotsou
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Strategic Marketing in Tourism Services
Rodoula H Tsiotsou
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
434 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de mayo de 2012 |
| ISBN13 | 9781780520704 |
| Editores | Emerald Publishing Limited |
| Páginas | 434 |
| Dimensiones | 169 × 246 × 28 mm · 925 g |
| Lengua | Inglés |
| Editor | Goldsmith, Ronald E. |
| Editor | Tsiotsou, Rodoula H. |
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